Claudia Fricker

Claudia Fricker is the Lead Business Innovation at QuantumBasel, where she brings a wealth of expertise in running innovation projects. Her extensive practical experience reaches over user research, prototyping and validating ideas. Her know-how spans from market analysis to the development of new business models and service design. For more than 6 years, Claudia has successfully applied her innovation skills to real estate projects – some with a contract volume over $500 million such as uptownBasel, an innovation campus for industry 4.0. She has challenged the Open Innovation format „hackathons“, co-developed a „campus community app“, and led a project for a life science „coworking space“.

Prior to that, Claudia spent 15 years in agency environments, guiding companies in healthcare, retail, and fashion industries in establishing and managing strong brands through a precise positioning and a target-oriented communication.

Claudia holds an Executive MBA with a focus on New Business Development and a MAS in Digital Marketing & Communication Management, specializing in Design Thinking, Digital Customer Experience and Corporate Storytelling. She is responsible for bridging user needs with technological potential in alignment with business requirements.